Year: 2007

The Patta GEL Lyte III holds a special place in our list of collaborative works because it's our first real collaboration with a major footwear brand carrying our logo on the shoe, and also marked the return of this particular model. We went all out on these to make them stand out. The split tongue on the GEL Lyte III is unconventional as is, and we took it beyond that by applying an unorthodox colorway and elements based on Amsterdam's Coat of Arms (red, black and three Saint Andrew's Crosses), mixed with Patta green. We also included 3M reflective material, a speckled midsole, printed inner lining and mismatched sockliners. Each pair came with multiple laces and instead of a regular box, the shoes were packaged in a matching sports backpack. Side products included a t-shirt, a New Era fitted cap and a varsity jacket in collaboration with Trainerspotter. This release also marked the first time we had tents and overnight cues in front of the store.