Problem: Cushioning, or lack thereof

Converse Chuck Taylors transcend cultures in a way no other sneaker has ever been able to. They've become accepted by nearly all backgrounds, ethnicities, musical preferences and even politicians, which is ironic because no matter how classic they are, we have a hard time accepting the lack of comfort they provide. Granted, they are comfortable, as long as you're not doing anything active. Try wearing them for a few days in a row and you'll find yourself missing the technological advances of sneaker cushioning and, you know, arch supports. But hey, you can't put a price on the cost of cool, that's why everyone's closet is still filled with Chucks.