It is impossible to fathom what led Cristiano Ronaldo to team up with a Japanese brand for the Facial Fitness Pao, a device that basically looks like a mouthguard with propellers meant to strengthen your facial muscles. While the Pao isn’t the weirdest beauty product to come out of Japan by far, the fact that Ronaldo’s grin became the poster-smile for the device makes zero sense. Let’s hope he fired whatever agent booked this gig for him.