Snapchat isn’t just for taking weird selfies anymore. Now, you’ll be able to get your movie fix without having to leave the app.
For the first time ever, the social media company is letting users purchase tickets for X-Men: Apocalypse, which is heading to theaters this Friday. Those who see the video ad in the Discover section will be able to swipe up to buy their tickets from either Fandango or MovieTickets.com, Varietyreported. Participating channels include People, BuzzFeed, Food Network, Vox, Vice and the Wall Street Journal. For now, it looks like you can only buy tickets for movies about everyone’s favorite mutants, but expect to see more of this kind of promotion in the days (of future past) to come.
20th Century Fox, the studio behind the film, also took over Snapchat lenses on Monday by replacing every filter with the X-Men, and people were less than thrilled about it.
PerBuzzFeed, the inability to take a selfie as a dog was simply too much to bear.
The story follows Apocalypse, the world's first mutant, who gathers his Four Horsemen made up of Psylocke, Storm, Angel and Magneto to bring about the end of the world. Unable to stand by and watch, it's up to Charles Xavier and his X-Men to stop them. The film is already soaring at the international box office and is set to make its American debut on May 27.
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