Netflix Unveils Data Showing Its Most Popular Shows and Movies

Netflix CEO and chief content officer Ted Sarandos revealed the metrics used by the streaming service to determine the most popular shows and movies.

Netflix logo is seen displayed on TV screen in this illustration photo taken in Poland on July 16, 2020.
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Image via Getty/Jakub Porzycki/NurPhoto

Netflix logo is seen displayed on TV screen in this illustration photo taken in Poland on July 16, 2020.

Netflix CEO and chief content officer Ted Sarandos presented the streamer’s most popular TV series and films, based on two separate metrics, during his appearance at Vox Media’s Code Conference, perVariety

The first metric takes into account the number of accounts that viewed a certain title in the first 28 days of its release for, at least, two minutes. The other tallied the total amount of hours spent watching a series or movie within the initial 28-day window. Season 1 of the Shonda Rhimes-produced series Bridgerton had the highest number of accounts with 82 million, and the most time viewed with 625 million hours.

The French TV series Lupin finished second with 76 million accounts, while Money Heist: Part 4 came in close second with 619 million hours viewed. As far as movies go, Extraction and Bird Box came in first and second, respectively, on the number of accounts, but swapped spots for hours viewed. Check out the top 10 lists below. 

Ever wonder just how many people watch the top @netflix shows? CCO Ted Sarandos just shared numbers publicly for first time. Big winner? @bridgerton with 82M users and 625M hours. #CodeCon pic.twitter.com/6i9AAbg4WM

— June Cohen (@junecohen) September 27, 2021

Sarandos is sharing a list of most popular tv shows & movies on Netflix (based on views/hours per title in the first 28 days of availability) pic.twitter.com/xLSoynxXOA

— Natalie Jarvey (@natjarv) September 27, 2021

Sarandos also said that Squid Game, the South Korean survival drama series, is on track to become the streamer’s most popular show. “We did not see that coming, in terms of its global popularity,” he said. Squid Game debuted on Sept. 17 and is currently the most watched show globally on the streamer.

In November, Netflix removedChappelle’s Show from the streaming service at the comedian’s request after he complained about not being compensated when the show’s rights were sold to the platform due to his long-standing contract with ViacomCBS. Chappelle’s Show returned to Netflix four months later, and Sarandos touched on the situation, acknowledging, “Very few deals are as bad as that one was,” adding, “I’m betting on our long-term relationship with Dave.” 

So, what does the future hold for Netflix? Sarandos said “the next $10 billion” would best suited for investing in movies and shows, instead of venturing down alternative avenues, such as live sports or purchasing an established brand. 

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