Google's social network was all a plan to get users to tie the bow around their information and package it to advertisers.
A report from the New York Times, breaks it all down:
Google recently made changes to Google+ that linked it with YouTube, and now users need an account in order to comment and troll on their popular video sharing site. So, many people who didn't have a Google+ profile ended up getting one to continue business as usual on YouTube. Also, the company is pushing brands who have a Google+ account higher on their search results — an incentive to get them to sign up and post more content. This move, tying a less popular product with a popular one, has gotten Google in trouble with the Feds. "The Federal Trade Commission raised the issue during its recent antitrust investigation of Google, according to two people briefed on the matter. That investigation closed without a finding of wrongdoing," the Times reported.
As Bradley Horowitz, vice president of product management for Google+ puts it, "Google Plus gives you the opportunity to be yourself, and gives Google that common understanding of who you are."
And Google knowing more about you doesn't really do much for you, unless you do your shopping through ads in website sidebars.
[via ValleyWag]
