Pop Culture

The Best New Stores in NYC This Year (So Far)

The dope shops that have popped up on a sidewalk near you.

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Complex Original

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In this cyclical market, stores come and go, and New York is no exception. Every season, a new set of stores crop up, ready to make their mark. While some are established brands, adding a physical location in the city for the first time, others are introducing themselves to the commercial market for the very first time.

We've identified some new stores that are have popped up on the sidewalks near you. We advise you to brush up on the new shopping landscape, and get your Amex ready to rumble.

RELATED: Brands That Need a Store in NYC ASAP

The Good Company

Specializing In: Apparel
Opened: Early January
Neighborhood: Lower East Side
Address: 97 Allen St.
Website: 97allen.com


A heady combination of psychadelics, skate culture, and men's boutique streetwear, The Good Company was founded based on the success and ideals of California designer Kumasi Sadiki. This small shop carries such brands as Dertbag, Death Percision Inc., and the company's own graphic tees and lighters. You'd be hard pressed not to find something (make that, several things) you covet here.

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Procell

Specializing In: Apparel
Opened: January
Neighborhood: Nolita
Address: 5 Delancy St.
Website: brianprocell.com


Brian Procell is a vintage collector. With more than a few years in the game scouting and curating pieces, this namesake shop is an aggregation of the finest pieces Mr. Procell has procured in his travels. There's sure to be an treasure trove of vintage items, from hard to find hats to punk rock t-shirts.

FOG New York

Specializing In: Apparel
Opened: February
Neighborhood: NoHo
Address: 327 Lafayette St.
Website: fognewyork.com


Notoriously hidden, this menswear shop is filled with surprises, from hidden shelves, to moving walls that reveal changing rooms. Expect to find some literally hidden gems here, with classic menswear design that would make James Bond jealous.

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Cool Pony

Specializing In: Apparel (also doubles as a music venue)
Opened: March
Neighborhood: Crown Heights
Address: 773 Franklin Ave., Brooklyn
Website: coolponycrownheights.com


Inspired by Robert's Western World in Nashville, fiddler Craig Judelman fused a thrift shop with a music venue, with items like Stetson boots to compliment a string of bar stools and small stage. A little Southern touch in Manhattan makes for a shopping experience like no other.

Happy Socks

Specializing In: Apparel
Opened: April
Neighborhood: SoHo
Address: 436 West Broadway
Website: happysocks.com


A store inspired by and comprising almost exclusively of, you guessed it—socks. The Swedish brand has socks in over 70 varieties, including socks from a fast-selling collab with Keds. If you're looking to step your sock game up, this Happy Feet is your saving grace.

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Warby Parker

Specializing In: Eyewear
Opened: April
Neighborhood: SoHo
Address: 121 Greene St.
Website: warbyparker.com


Warby Parker, masters of e-mail-order presciption eyewear, opened their second physical storefront displaying their wares. With over 250 pairs of glasses are on display for men and women, this may be their flossiest location yet. You can almost get lost in the library-inspired store, complete with rolling ladders attached to the "bookshelves" of merchandise. The store also offers eye exams, coming in at an even $50. Style and savings? We can dig it.

Private Stock

Specializing In: Apparel
Opened: April
Neighborhood: SoHo
Address: 76 Wooster Ave.
Website: shop.privatestockbrand.com


Fueled by the designs of Jon Koon, this flagship store has settled in a former home of legendary artist Andy Warhol. Inside, shoppers can experience an indoor koi pond and an array of televisions displaying art. The top floor includes the more ready-to-wear garments, ultimately yielding to a lower level where one-of-a-kind items are sold at a much higher price range. Window shop, or splurge—it's up to you if you're balling like that.

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Foscarini Spazio

Specializing In: Home Goods (Lamps)
Opened: May
Neighborhood: SoHo
Address: 17 Greene St.
Website: foscarini.com


As Foscarini's first store outside of Milan, this opening really "lights up" the home lighting hustle. Aside from a brand collaboration with Diesel, the store will also include a number of signature designs by the Italian lighting company. Illuminate your life, homies.

Jellio

Specializing In: Furniture
Opened: May
Neighborhood: Greenpoint, Brooklyn
Address: 239 Java St., Brooklyn
Website: jellio.com


Mario Marsicano and Chris Lenox are two guys who definitely never forgot their childhood. Designing Rubik's Cube tables and GummiBear chandeliers (dubbed the "Candelier"), the duo draws from childhood toys and treats to create "Wharolian-esque" pop art furnishings. The duo have been in business since 2005, but they've opened up their first store out in Greenpoint. Get out there, and explore.

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Goods for the Study

Specializing In: Furniture and Office Supplies
Opened: May
Neighborhood: Nolita
Address: 234 Mulberry St.
Website: mcnallyjacksonstore.com


Operating as a side hustle and expansion to independent bookseller McNally Jackson, Goods for the Study serves as stockist for new and vintage office supplies and furnishings. While McNally Jackson and Goods for the Study are intertwined, the two operate separately and focus not only on books, but on furniture you'd use in your library. You know, if you had one.

Best Made Co.

Specializing In: Outdoor Gear and Home Goods
Opened: May
Neighborhood: Tribeca
Address: 36 White St.
Website: bestmadeco.com


Starting out (and still known for) selling artisanal axes, this store operated as an online-only haven for the modern-day "boutique lumberjack." Gear from Best Made Co. varies from steel cookware to duck-canvas ditty bags. So, basically, anything you could ever need.

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Personnel of New York

Specializing In: Apparel
Opened: May
Neighborhood: West Village
Address: 9 Greenwich Ave.
Website: personnelofnewyork.com


Rising from the ashes of Zachary's Smile, Personnel of New York continues in the former's tradition, offering stylish men's and women's clothing options from both the East and West coasts. The store also boasts a small collection of hard-to-find home goods.


Knoll

Specializing In: Furniture
Opened: May
Neighborhood: Midtown
Address: 1330 Avenue of the Americas
Website: knoll.com


A modernist approach to furniture, shoppers should expect a graphic experience in both Knoll's product line, and in their store design. The store curates its stock based on seasonal and artistic themes, like designers Mies van der Rohe, Richard Schultz, and Daniel Stromborg.

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Manuel Racim

Specializing In: Apparel
Opened: June
Neighborhood: Tribeca
Address: 44 Hudson St.
Website: manuelracim.com


This custom shirt shop offers a high-tech design with a "tailored" experience. Stylists assist you through remote controlled panels with the store's library of fits, collars, and details, allowing you to customize your bespoke shirt in every possible way. Fittings are done in 20 minutes, so setting up your measurements (which are stored by the company in case you decide to purchase another shirt) is fast and simple.

Saint Laurent

Specializing In: Apparel
Opened: June
Neighborhood: SoHo
Address: 80 Greene St.
Website: ysl.com


While not the first store Saint Laurent (formally known as Yves Saint Laurent or Y.S.L.) has in New York, this new store is a definite work of infamous creative director Hedi Slimane. With a monochromatic fusion of New York and a European palette, the new location combines the aesthetic of its other concept stores in Paris and Shanghai, yet maintains the pillars of the original Greene Street structure. The concept store looks like an art gallery, a truly fitting location for the brand that has most recently been in the spotlight for designing for disco music gods Daft Punk.


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