Pop Culture

The 25 Sexiest Lingerie Commercials

Underwear ads with a bit more production value.

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While lingerie retailer Agent Provocateur's commercials skimp on the outfits (that's a good thing), they definitely go all out with their production. Just check out its latest promo to hit the web, entitled "The Chase," which follows a woman whose clothes are torn off by obstacles (fences, doors and such) as she runs to retrieve her stolen purse.

The trend of pumping up lingerie ads with more budget than an indie movie isn't exclusive to the British brand. For years, labels have been trying to sell their silky undergarments with a little more panache by creating commercials that function like short films. From Michael Bay's explosive Victoria's Secret commercials to Emporio Armani's intimately stripped-down portraits of big-name celebs, these are the sexiest (and most impressively produced) lingerie ads of all time.

"Not What Mom Would Wear," Lane Bryant, 2010

Model: Ashley Graham

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"What's Your Idea of Fun?" Freya, 2009

Model: Unknown

"Love Colour," Lovable, 2010

Model: Jennifer Hawkins

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"Ooh," Pretty Polly Lingerie, 1999

Models: Unknown

Incanto, 2007

Model: Irina Shayk

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"Valentine's Day," Victoria's Secret, 2011

Models: Adriana Lima, Candice Swanepoel, Erin Heatherton and Lais Ribeiro

Lovable, 2008

Model: Pania Rose

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"A Thousand Fantasies," Victoria's Secret, 2009

Models: Rosie Huntington-Whiteley, Alessandra Ambrosio, Candace Swanepoel, Doutzen Kroes, Mirander Kerr and Marisa Miller

"The Science of Sexy," Wonderbra, 2008

Model: Dita Von Teese

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"The Cup Size Choir," La Senza, 2010

Models: Unknown

"Crazy Horse," Passionata, 2008

Model: Isabeli Fontana

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"Always Remember Your Agent Provocateurs," Agent Provocateur, 2011

Model: Paz de la Huerta

"Nurse," Schiesser, 2008

Model: Unknown

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"Fleurs du Mal", Agent Provocateur, 2011

Models: Unknown

"Zoe," Calvin Klein, 2008

Model: Zoe Saldana

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"Exhibitionist," Agent Provocateur, 2007

Model: Kate Moss

"Give Him Wood," Ann Summers, 2008

Model: Unknown

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Emporio Armani, 2010

Model: Megan Fox

"Dangerously Sexy," Smitten Kitten, 2010

Models: Jessie Umvels, Nicola Collie and Brooke Sheehan

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Emporio Armani, 2012

Model: Rihanna

"Super Sexy CPR," Fortnight, 2010

Models: Unknown

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"Guess? Kate," Guess?, 2011

Model: Kate Upton

"Girl Next Door," Aubade, 2010

Model: Unknown

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"Proof," Agent Provocateur, 2001

Model: Kylie Minogue

"Love Me Tender," Agent Provocateur, 2010

Model: Rosie Huntington-Whiteley

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