Image via Complex Original
While lingerie retailer Agent Provocateur's commercials skimp on the outfits (that's a good thing), they definitely go all out with their production. Just check out its latest promo to hit the web, entitled "The Chase," which follows a woman whose clothes are torn off by obstacles (fences, doors and such) as she runs to retrieve her stolen purse.
The trend of pumping up lingerie ads with more budget than an indie movie isn't exclusive to the British brand. For years, labels have been trying to sell their silky undergarments with a little more panache by creating commercials that function like short films. From Michael Bay's explosive Victoria's Secret commercials to Emporio Armani's intimately stripped-down portraits of big-name celebs, these are the sexiest (and most impressively produced) lingerie ads of all time.
"Not What Mom Would Wear," Lane Bryant, 2010
Model: Ashley Graham
"What's Your Idea of Fun?" Freya, 2009
Model: Unknown
"Love Colour," Lovable, 2010
Model: Jennifer Hawkins
"Ooh," Pretty Polly Lingerie, 1999
Models: Unknown
Incanto, 2007
Model: Irina Shayk
"Valentine's Day," Victoria's Secret, 2011
Models: Adriana Lima, Candice Swanepoel, Erin Heatherton and Lais Ribeiro
Lovable, 2008
Model: Pania Rose
"A Thousand Fantasies," Victoria's Secret, 2009
Models: Rosie Huntington-Whiteley, Alessandra Ambrosio, Candace Swanepoel, Doutzen Kroes, Mirander Kerr and Marisa Miller
"The Science of Sexy," Wonderbra, 2008
Model: Dita Von Teese
"The Cup Size Choir," La Senza, 2010
Models: Unknown
"Crazy Horse," Passionata, 2008
Model: Isabeli Fontana
"Always Remember Your Agent Provocateurs," Agent Provocateur, 2011
Model: Paz de la Huerta
"Nurse," Schiesser, 2008
Model: Unknown
"Fleurs du Mal", Agent Provocateur, 2011
Models: Unknown
"Zoe," Calvin Klein, 2008
Model: Zoe Saldana
"Exhibitionist," Agent Provocateur, 2007
Model: Kate Moss
"Give Him Wood," Ann Summers, 2008
Model: Unknown
Emporio Armani, 2010
Model: Megan Fox
"Dangerously Sexy," Smitten Kitten, 2010
Models: Jessie Umvels, Nicola Collie and Brooke Sheehan
Emporio Armani, 2012
Model: Rihanna
"Super Sexy CPR," Fortnight, 2010
Models: Unknown
"Guess? Kate," Guess?, 2011
Model: Kate Upton
"Girl Next Door," Aubade, 2010
Model: Unknown
"Proof," Agent Provocateur, 2001
Model: Kylie Minogue
"Love Me Tender," Agent Provocateur, 2010
Model: Rosie Huntington-Whiteley