Pop Culture

Apple Plans iTunes Overhaul To Allow More Sharing

Apple's feeling the heat from Spotify.

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Image via Complex Original
Complex Original

According to Bloomberg, Apple will unveil substantial changes to iTunes by the end of 2012, specifically addressing music sharing in order to better compete with the ever-increasing threat posed by Spotify’s rapid success.

One feature being discussed would allow for iTunes users to listen to a song sent to them by a friend for free. The only stumbling block is the record labels, with whom Apple is currently negotiating.

iCloud is also said to be playing a bigger role, aimed at better synchronizing iPhones, iPads, and iPods, and multiple libraries.

[via Bloomberg]

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