ComplexLand is back and is giving attendees everything they love, along with new innovations to make its third installment bigger and better. One of those experiences is being able to virtually tour Notorious B.I.G’s old Brooklyn neighborhood, where attendees can see the All-New Lexus LX 600 on that borough’s streets, thanks to the carmaker’s collab with his son CJ Wallace’s Frank White brand.
At this experience, ComplexLand-goers will get to see where it all started. They’ll be able to check out the corner of St. James Place and Fulton in a virtual Brooklyn, as well as having the option to learn more about the All-New Lexus LX 600, all while shopping special wares from C.J’s brand, Frank White.
Guests who swing by the digital neighborhood will also get a chance to watch a teaser video of CJ’s new Lexus docu-vid, where he visits his father’s old neighborhood. There will even be a never-before-seen Frank White x Lexus billboard where a custom NFT will be available for purchase.
At Complexland 3.0 (May 25 – May 27) attendees will have the chance to shop from today’s most beloved brands, score some surprise drops and explore how Frank White is partnering with Lexus to celebrate a creative legacy through a new lens in the metaverse and beyond.
Check out the video of C.J. exploring his father’s old Brooklyn stomping grounds in an All-New Lexus LX 600.