The brand new instalment of the world's sickest racing game – Need for Speed: Heat – just shut down London, bringing the game's world of underground racing to life for one night only with the Hustlers' Market. It was the waviest car boot sale anyone has ever seen, with exclusive apparel and sneakers from a collab with PUMA available to pick up from back of some incredible supercars.
The Need for Speed series has become one of the most influential video game franchises of our time, with its strong ties to street culture a huge theme of each release. Need for Speed: Heat is no different and the Hustlers' Market at Printworks brought all these elements to the real world: art, music, sport, style and – most importantly – the cars themselves.
On display was a list of the world's waviest supercars including a stunning McLaren P1, an iced-out Lamborghini Aventador, a vintage Ferrari Testarossa, the iconic Dodge Charger and a juiced-up Porsche 991 GT 2RS. In total, 12 cars rolled out for the night and all of them are available to drive and customise in the new game.
Taking to the stage on the night to shell down was one of 2019's stand-out stars, Aitch, while Premier League players including Callum Wilson, Nathan Ake, Josh King and Mamadou Sakho turned out to get hands on with the new game. Aitch performed a string of hits from his recent Aitch2O EP, and he also took time out to tag the sick graffiti wall that had been created in tribute to the game.
The night also saw PUMA drop the motorsport-inspired sneaker collab with Need for Speed: Heat, the PUMA Hi OCTN x NFS. Dropping in a black upper with pink, purple and blue accents – and an all-white sole – the new sneaker represents the vibe of Need For Speed Heat's Palm City, and will also be available as a virtual item in-game. Guests could pick up the exclusive drop straight out of the boot of some incredible supercars – it was a world away from every other boot sale you've ever heard about before.
Making underground races, police chases and customised rides look more fun than ever before, Need for Speed: Heat drops on November 8th. Get a closer look at the Hustlers' Market in the wrap-up video and in the shots below.
Need for Speed: Heat is out now for Playstation 4, Xbox One and PC. To order your copy, head to ea.com.