Sony announced Tuesday that PlayStation Vue will come to an end on Jan. 30, 2020.

In an incredibly honest statement released on PlayStation's blog, Sony cited that a "highly competitive Pay TV industry," which included the likes of YouTube TV, Sling, and Hulu, factored into their decision to shut down the live TV streaming service. 

"Unfortunately, the highly competitive Pay TV industry, with expensive content and network deals, has been slower to change than we expected. Because of this, we have decided to remain focused on our core gaming business," the statement reads. "PlayStation fans can continue to access movie and TV content through the PlayStation Store on PS4 and via our partnerships with top entertainment apps."

Since its launch in 2015, PlayStation Vue was never able to capture the same type of following as its competitors, amassing about 500,000 subscribers, according to The Verge. The underwhelming number of subscribers coupled with increasing cost to keep cable channels on Vue proved to be the final straw for Sony. When Sony's last-ditch effort to find a buyer failed, their future, or lack thereof, became clear.

Still, there are some who will admittedly feel the loss of the service in the coming months.