The insta-classic video, co-directed by Amanda Adelson and West with executive producer Spike Jonze, has been widely memed and challenged since its apt Pornhub Awards debut last week. Now, one of the late night Jimmys is getting in on the viral moment with a parody that basically just serves as promo for his own show.
Flipping Pump's "I love it" hook to "You'll love it," and shifting the original's focus on a prolific sex life to the watchability of Late Late Show, James Corden and Reggie Watts don equally David Byrne-esque gigantic suits and subtly dance down a hallway in oversized footwear. See for yourself via the video at the top of this page, or don't. The original is also worth another watch considering it's damn near scientifically proven to inject joy into your day, no matter how objectively shitty it may be thus far.
By the time this article is published, "I Love It"—the first collab between Pump and West—will have topped 70 million views in less than a week. The guidelines for the resulting challenge, of course, are simple enough: Just put on some Byrne digs of your own, then film yourself:
You have approximately 24 hours to join the challenge yourself before The Establishment ruins it for everyone.