After months of hinting and hyping, Kim Kardashian West has officially launched her new subscription-based website. The site is quite a feat in digital mastery, featuring a paid subscription option complete with live streaming, behind-the-scenes photos (including a healthy dose of Kanye West shots), and tips for achieving North West's enviable fashion skills:

An early highlight of the site's canon of BTS shots is the extensive collection of Polaroids taken from Kim and Kanye's recent session with Juergen Teller, a session which eventually blossomed into the book Kanye, Juergen & Kim:

Though some of the site's noteworthy features are available for free, many of the most compelling aspects of Kim's digital masterwork are available for subscribers only. Kim, who detailed the creative process at the center of rebranding her website on the most recent season of Keeping Up With the Kardashians, is certainly no stranger to the art of merging the digital and the actual.

Her (briefly?) dethroned Queen of Instagram status aside, Kim recently spoke quite candidly about the importance of seeing and utilizing the power in what others might vindictively describe as objectification during an appearance at the Commonwealth Club of California​. "I think there’s power in that," Kim told the audience, "and I think I have the control to put out what I want so even if I’m objectifying myself, I feel good about it."