Anheuser-Busch has got deeper pockets than most.
Over the course of 72 hours, Bud Light took over and laid claim to a small unsuspecting town in the Colorado Rockies. Crested Butte, Colorado was briefly transformed into Whatever, USA against the wishes of some of the town's permanent residents. As Bud Light instituted a brief reign of neo-feudilism, Whatever, USA saw over 1000 total strangers descended on the quiet mountain town for a weekend of endless Bud Light, appearances from Lil' John and Vanilla Ice, and an #UpForWhatever attitude.
It was brutal. We suffered together and became stronger for it, documenting the weekend for you. Enjoy.