Upcoming multiplayer shooter from Halo developer Bungie, Destiny, may be the most expensive game ever. According to publisher Activision it's set to spend $500 million on the development and marketing for the new game. CEO Bobby Kotick announced the half a billion dollar figure during the Milken conference according to Reuters.

In comparison to other recent big titles, Grand Theft Auto V's total budget was said to be $260 million dollars total.

However comparing Destiny to any past game doesn't really stand up. That's because as part of Activision's investment it revealed an incredible longevity to its upcoming game. The publisher says Destiny will unfold over a 10 year period whereas most games are single releases with maybe a year of expansions in the form of downloadabled content (DLC).

Activision says it's building a “robust backend infrastructure” that will be the basis of future releases and that overall cost of the unannounced multiple titles in the series will be “roughly in line with other AAA titles.”

The first installment of Destiny will be released on September 9, 2014 for Xbox 360, Xbox One, PlayStation 3 and PlayStation 4. Check out some recently released gameplay below.

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[via Gamespot]