Pokémon fans are numerous and loyal. They're all around the world, and they like to spend money on their favorite brand, no matter how much it is. Think of all the money spent on Pokémon products over the years by these millions of fans and how much money that's generating. Word of mouth counts as well—they'll tell one person, they'll tell another, and before you know it there's a global network of Pokémon fans anxiously awaiting the next release. It's a beautiful thing, and great for the gaming community.