Company: Capcom
First Game Appearance: Resident Evil

Jill Valentine (AKA, Jibil Sandwich), is the face of Resident Evil, even though many other characters have since come and gone in the franchise—most notably, her original partner, Chris Redfield. But Capcom proved that they knew what they were doing when they put her front and center in the series. It's always better to have a tough-as-nails, attractive female as a mascot, rather than a guy. You reach both men and women that way. Sounds like a win-win to us.