Pay By Touch is a story of simply having the wrong captain at the wheel of the ship. Back when it was founded in 2002, Pay By Touch allowed users to pay for items with a swipe of their finger on a biometric sensor. Innovative, to say the least. It was the future of payment. Within a few years, the company had raised $340 million, with NFL player Drew Bledsoe as one of the investors. However, during the company's most successful years, CEO John P. Rogers was accused of domestic abuse, drug possession, and taking company money for his own use. One investor said he was "worse than a drunken sailor." By 2007, Pay By Touch was shut down.