Color aimed to be an innovative photo sharing app that would merge users' photo-streams together, based on location, or users who were simply good friends. It was a unique idea in an age of rip-offs, and Color had the funding to back it up. The pieces were there: $41 million from investors, a website, offices, and a lot of hype. It had it all, except an actual user-friendly app. When the app was launched, users became frustrated by the interface and lack of privacy functions. Co-founder Peter Phan resigned shortly after launch, and the company scrambled to redesign itself, instead of fixing its problems. Color came back as an app that let Facebook users broadcast video live to the social network from their phones-but the damage was done and Color closed its doors. You can't build a house when the foundation is always changing.