Who did it: Microsoft
The XBox 360 turned out to be a phenomenal system.
It was better than the XBox in every single way. Except one, and that's the red ring of death. Chances are that if you had a white XBox, you saw it at least once (If not multiple times).
This was such a huge mistake on Microsoft's part because it was just so damn widespread. Gamers all over the country knew exactly what you meant if you said, "I've seen the ring." They knew you weren't talking about a girl crawling out of a well, that's for sure. Microsoft, for all their problems with the red ring of death, at least handled it well. Gamers would send in their consoles and get them fixed or maybe even cop brand new ones. It was a huge mistake for Microsoft, but they made the right choices to fix it. Gamers like that.