Year: 2007

Uniform technology has been one of the major fields of innovation in sports for the past decade, but ultimately, it is the opinion of the actual athletes that matters most. Reebok learned this the hard way when the NHL debuted the apparel brand's new, supposedly more comfortable hockey sweaters in 2007. Advertised as lightweight and breathable, the jerseys were instead suffocating and unbearable. Players found themselves weighed down by the sheer amount of sweat they were accumulating from the new shirts, which were also easily torn. With their hand forced by players' complaints, Reebok dumped some features and so-called "improvements" before bringing out a new line of sweaters in 2008.