Yesterday legendary basketball coach Phil Jacksonbest known for his back-to-back-to-back title runs with the Bulls and the Lakers—joined Twitter with a simple tweet. It read, "11 champ;ipnsikp[ ringhs." Many believed Jackson's first tweet to be a gross spelling error, but it turns out it was a PR stunt to promote his forthcoming book, 11 Rings: The Soul of Success. Well played, Zen Master.

[via Aol]