Apple Computers "Massive Failure"

Date: Sept. 12, 2003

In a post he titled “Who Killed Apple Computer?” former Apple Marketing Director Michael Mace said “Apple Computer as a whole was a massive failure.” He blamed the company and uncooperative employees for its unsuccessful attempts to compete with PCs: "Nobody wanted to be a busboy. Our senior managers lacked the wisdom or the will to call off the game. And so our company fell." When discussing CEO Steve Jobs, Mace wrote: "Maybe the new Apple he's building will someday have the same authority and heft as the old one.”