Introduced in 1999 as a two way pager for suits, the Canadian-based company behind the BlackBerry brand has ballooned this ten-letter word into a full-fledged phenomena. The word has become synonymous with "smartphone". When President Obama refuses to part with his when entering The White House, you know you're doing something right.
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This year BlackBerry announced the number of BlackBerry users has reached 28.5 million, making it the second most popular smartphone platform in the world, surpassed only by Nokia.