26. Nintendo

Nintendo started the Aughts by releasing the GameCube, which struggled to compete against the Sony PS2 and Microsoft Xbox. But when its monolith competitors re-upped with next-gen consoles in the middle of the decade, Nintendo reinvented itself with the Wii. Cheesy? Maybe, but still innovative as fuck. As with its DS handheld, Nintendo proved that its creativity could literally change the game.

According to business analysts, Nintendo makes a profit of $92 per Wii sold. In contrast, Microsoft loses $126 per Xbox and Sony loses $300 per PS3. Comforting to know that both ends are getting the shaft when you buy a PS3.