32. Bose

Fuck a stereo, this decade was about having something you could plug your iPod into. Enter the Apple of home audio—the ease of use, uncompromising attention to quality and detail, and aesthetic consideration brought the Massachusetts company into the 2000s in a big way. What's that you say? Sorry, we can't hear you with these noise-canceling headphones on.

Bose's noise cancellation technology is used on the space shuttle to protect astronauts from hearing loss. Say whaaaaaa?