Although it is a large umbrella made of many different companies (Lacoste footwear, clothing, and scents are all made by different groups), the Lacoste brand remains consistent as a mark of preppy European quality. French designer Christophe Lemaire's work to create a more modern, upscale look helped rejuvenate the clothing in the mid 2000s, helping confirm the quality mark of the little alligator.
YOU AUGHTA KNOW:
Lacoste claims that the alligator on the chest of its classic tennis shirt in 1933 was the first time that a brand was outwardly shown on a piece of clothing. However, the "Jantzen girl" logo appeared on the outside of Jantzen Knitting Mills' swimsuits as early as 1921.