Date: Feb. 21, 2011

With three iPad bashing commercials in one month, it's safe to say Apple took a criticism beatdown. Amazon's second Kindle advert stuck to the glare cracks and shamelesly boasted the device's larger book library and comforting mobility. Granted the online retailer's rib was far from groundbreaking, it definitely kept the e-reader alive and relevant, as the company worked hard on its tablet version: the Kindle Fire.