Habitat Abuses Hash(tags)

Date: 6/09
Tweet: N/A

When UK-based furniture store, Habitat, joined Twitter, it thought it unlocked the secret to getting its tweets in front of as many eyes as possible. Too bad all it did was find a new way to spam the Twitterverse. How? With hastags. As seen in the above image, for a short period of time every tweet that came from the @HabitatUK account contained one of the day's top-searched, or trending hashtags that had nothing to do with the message of the tweet, placing the company's tweets high in Twitter's search results. All that resulted in was people crying foul and Habitat changing its ways.