Time stamp: 1:51:50

Later in the interview, Snoop spoke about his recent acquisition of Death Row Records and explained why he decided to remove most of the label’s output from streaming services.

“First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay,” he said. “And those platforms get millions of millions of streams, and nobody gets paid other than the record labels. So what I wanted to do is snatch my music off, create a platform similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and the music, in the meantime, will live in the metaverse.”

He asserted that he did “it on purpose,” because it’s about “control.” He went on to talk about how musicians can be insanely popular on Spotify and Apple Music, but the services only pay out a fraction of a cent for every stream.