Lucozade are firmly rooted in the belief that while potential is universal, opportunity is not.

Everyone should be able to hear the same beat and stand on the same start line, and this is important to Lucozade, who are invested in helping to unlock the next generation’s full potential by driving them to capitalise on their ambition. So it’s no surprise, then, that Lucozade have just announced a new partnership with Apprentice Nation—a youth development platform based in London—to support them in the work they do giving young people the tools and the skills they need to find a career they love and to thrive in it. 

Apprentice Nation’s central aim is to provide early-careers support, guided workshops, and online content to young people trying to break into their chosen field. Despite being more connected in the digital age, many young adults still find themselves unemployed and out of work today, and the pandemic hasn’t helped this either.

Apprentice Nation excel by combining their teachings with worthwhile entertainment in what they’ve dubbed as “edutainment”, which has seen them work with the likes of Krept & Konan, Ms Banks, Jaykae and Not3s on panels and live gigs. Previous AN events have helped thousands of young adults across the UK by enabling them to build a network of transferable skills, but it’s the “edutainment” mindset of their approach that makes this venture so special. It’s easy to dump a bunch of entertainment business textbooks and dry lectures in front of people, but it takes real skill, care and dedication to reinvent teaching from the ground up and make it truly engaging.

Layered on top of this is a rewards system, where the more participants engage with the content, the more credits they earn—in turn unlocking exclusive rewards such as England football shirts, Beats By Dre headphones, and even the chance of a private hangout with big-name musicians.

Image via Apprentice Nation

The bulk of Apprentice Nation’s programmes consist of webinars and easy-to-access, on-demand content for participants, on a range of topics such as improving wellbeing; balancing job hunting with pregnancy; starting a business; finding work with a criminal record; as well as interviewing and CV-making techniques.

As part of their partnership, Lucozade will also be adding a new, co-created educational pillar called Unlock Your Potential, which will be free to access and will encourage young adults to harness the power of self-belief and cultivate a mindful and forward-thinking mindset. 

The partnership also supports Lucozade’s wider ‘Growing For Good’ vision, which aims to invest in communities as part of its Giving Back To Society values, and has seen the brand setting its sights on those less fortunate in the sporting world, with more than 10,000 young adults participating in their B Active coaching scheme spanning across some of the UK’s most deprived communities in London, Manchester, Belfast, Hull and Newport. Employees across the brand’s business will also support AN’s mentorship programme by advising and showcasing the career opportunities available to young adults in the FMCG sector.

“While potential is universal, opportunity isn’t, so through this partnership with Apprentice Nation, we will highlight career opportunities and provide meaningful training for young adults from underrepresented communities,” says Matt Riches, Strategic Partnerships Lead. 

Stephen Greene, CEO of RockCorps (co-producers of Apprentice Nation), adds: “We are beyond delighted to be linking up with Lucozade and welcome them into the Apprentice Nation family. This partnership allows for an entirely new strand of curriculum, and Lucozade is well placed to unlock potential. Lucozade is one of the most loved British brands, and we’re proud to be working with them on our aligned mission to inspire the next generation and help them to shape their future.”

The next Apprentice Nation gig premieres online on October 7 from 7pm. To find out more about the partnership, their courses and upcoming events, head to the Apprentice Nation website here.