On Fouki’s latest track, “Zayon,” the Montreal rapper won’t stop running toward his idea of paradise.
The song, mostly sung, is a more serious and introspective affair than his previous releases. The track focuses on Fouki’s rise in the Quebec rap scene, he’s arguably the province’s biggest rapper commercially, and his unrelenting ambition to reach the top.
The song’s music video, directed by Phil Chagnon, begins with a parody of a James Bond film that sees him tied up and getting questioned by a menacing man wearing a glittery eyepatch. Once the intro fades and Fouki escapes from captivity, the music begins, showing Fouki’s path to his destination.
The video ends with Fouki and his bride jumping off a cliff into open waters to avoid his enemies capturing him again. Before fading to black, the video teases a sequel.
The song is produced by Fouki and a who’s who of Quebec rap personalities: Pops and Poolboy, Ruffsound and Quiet Mike.
Alongside the single’s release, Fouki also announced an album set for release in early 2023 and a show at Place Bell in Laval next Apr. 8, which is a pretty large venue for a local rapper.
The new album will mark Fouki’s first since Grignotines de Luxe in Nov. 2020. His collaborative project with Koriass, Génies en herbe, came out several months prior.
