Directed by Ishell Vaughan, the new video premiered by Complex sees Bobby joined by a crowd of dancers—including Big Groove—having the time of their lives. Bobby, of course, does his signature “Shmoney Dance” while throwing in plenty of new moves. Between shots of him performing, he’s also pinned to a car by scantily clad and twerking police officers, with the video matching the infectious energy of the track.
“My spirit’s always gon’ be up, I used to sleep next to people who had 40 to life,” Bobby told Complex. “People who’ve been in there for 30 years and haven’t laughed—I’d have them crying all day. When you got good energy, no matter where you at, you can bring a smile to someone’s face.”
In the lead-up to its release, Bobby teased “They Don’t Know” on Instagram to an ecstatic response from fans and fellow artists alike. Offset, Rowdy Rebel, and Blac Youngsta were among those to express their excitement in the comments.
Back in February, he made it publicly known that he wanted out of his contract with Epic, which he signed prior to his time behind bars. The following month, he revealed that he had managed to get his wish. “Attention!!!! To all Shmurda fans aka the Shmurdas. I just sign my release papers also jus made ah milly today,” he wrote in a post on Instagram.
Check out Bobby Shmurda’s “They Don’t Know” video above.