Notable Subgenres: Minimal
Notable Artists: Carl Cox, Richie Hawtin, Derrick May, Juan Atkins, Victor Calderone, Nicole Moudaber, Adam Beyer, UMEK, Chris Liebing, Brodinski, Gessaffelstein, Boys Noize
Notable Labels: Music On, Intec Digital, Drumcode, Bromance Records, Boys Noize Records
Techno is NOT a way to describe all of electronic music, but it is one of the genres that's been around the longest. Another American-born style, techno got its start in Detroit, where DJs loved the sounds of Kraftwerk, Yellow Magic Orchestra, and Giorgio Moroder, but wanted to inject some soul into the deep digital sounds. Detroit's techno scene grew steadily with the likes of Juan Atkins and Derrick May helping nurture the foundation, and once Europe got a hold of the sound, it exploded, spawning a number of different scenes worldwide, with everyone from U2 to Madonna using the long-loved style in their own work. Today, you can find artists like Richie Hawtin and Nicole Moudaber still crafting proper techno productions.