During Large Professor's episode of Drink Champs, Supreme Jr. was asked by N.O.R.E. how he felt about the beloved brand making a profit off his family's namesake. According to McGriff, he's been trying to get in contact with the company for some time now but hasn't made any progress.
Supreme Jr. handed a N.O.R.E. a shirt he made with a picture of his father's mugshot and the Supreme logo stamped across his eyes, which had the host burst out in excitement.
"I've been trying to get connected with them for three and half, four years, I been trying to. ... I love that brand, though, and it would be so big for the culture, for hip-hop, for everything, for the world. It would be big for everything," McGriff Jr. said around the episode's 3:04:00 mark.
Supreme Jr. took his attempts a step further by sharing an Instagram post that proved there should be a collaboration, tagging Queens rap legend Nas and the creative director of Supreme, Tremaine Emory, to get the conversation going.
Supreme was founded in 1994 by James Jebbia as a skateboard clothing shop. By the early to mid-2000s, the brand started dropping music collaborations featuring artists such as Raekwon, Ghostface Killah, RZA, and more, which helped boost its popularity.
One of its most well-known collaborations was a shirt that featured Jim Jones and Juelz Santana of The Diplomats. During a conversation with Complex in 2016, Capo explained why Supreme owed him and Juelz a percentage of the company.
"We might've had the hottest T-shirt they ever did, but they ain't paying homage," Jones said. "The way I take is that it was a business deal. It was great for the moment, but I ain't get no residuals off of it. You know what I mean? They ain't paying me no money off of each shirt that they sold, so it is what it is."