Two months since Skepta dropped Ignorance Is Bliss, to praise from critics and fans alike, and it's still yielding rewards.
Following on from "Greaze Mode" and "Bullet From A Gun", we've now got the album's third single, "Love Me Not" with Cheb Rabi and B Live. Skepta's self-produced, garage bubbler first attracted attention when the album dropped for its use of a Sophie Ellis-Bextor sample, and it's still hard to believe how good it sounds.
In the video, we open with a scene of a woman washing her hands of Skepta, telling him she's sick of him and sick of his lies. To take his mind off things, Skep heads to a house party where Heartless Crew's MC Bushkin and Mighty Moe are hosting on the mic, while slowthai, Octavian, Chip, Frisco and others can be spotted lurking in the background. There are worse ways to let off steam.
No doubt this won't be the last video to come from Ignorance Is Bliss, but it's by far one of the clear highlights on what is one of his finest albums to date.
