A man of many surprises, Nottingham MC Bru-C has always prided himself on being an outlier, from his days with the CruCast family to his deal with 0207 Def Jam. The left turns continue with his new single, "Say No More", as he switches up his D&B sound with a noticeable bassline/4x4 edge. The track also comes off the back of his recent Top 20 hit, “No Excuses”.
Co-produced by Shapes and Sonny Fodera, this one pits his silver-tongued, geezer chat against a rugged low-end bounce and the occasional ‘beefa-ready house inflection. In short, there’s quite a bit going on and the more you listen the harder it becomes to pin it down to a particular genre, but suffice to say it’ll go down well in just about any setting.
Speaking with us in July, Bru-C said of his new label situation: “It really is surreal for someone like me to be signed to 0207 Def Jam. Man like Josh from Long Eaton? It’s unheard of. I signed the deal on the street that I grew up on. Instead of doing it with champagne in the office, I was like, ‘Nah, I’m going back to the ends!’ I want to carry on being who I am and doing what I do and everything to just be heightened by being a part of Def Jam, and that’s what we’re doing. I feel like the label’s really good at taking an artist and just showing them to the world. They’ve made me feel so welcome. It’s been a very humbling experience.”
According to his post on Instagram, a video for “Say No More” is on the way soon. But while we wait for that, press play on the track and be sure to add it to your playlists.
