Uber Dragged by Lyft and BeyHive Over 'Cowboy Carter' Beyoncé Promo

Beyoncé's album is slated to release on Friday.

Mar 28, 2024
Hand holding smartphone with Uber app on screen, taxis in background
Future Publishing / Future via Getty Images
Hand holding smartphone with Uber app on screen, taxis in background
Future Publishing / Future via Getty Images

Uber is looking forward to Beyoncé’s new album, Cowboy Carter.

The ride-share app took to Twitter on Thursday to reveal that it will offer a 16 percent discount on rides, up to $16, with the code 16CARRIAGES. The promo is a nod to Queen B’s January single of the same name.

Riders can use the one-time code from 9 p.m. ET on March 28 to 12 a.m. ET on March 30.

Heading to a #COWBOYCARTER listening party tonight? We are such huge fans and want to give you 16% off your Uber ride (up to $16) when using code 16CARRIAGES. Availability is limited so you better giddyup! Details below. 👑🐝🤠

Promotion is valid in U.S. only from 9:00pm ET on… pic.twitter.com/iz0HeVHNNO

— Uber (@Uber) March 28, 2024
Twitter: @Uber

Lyft got in on the fun, replying, “Crumbs were left.”

crumbs were left

— Lyft (@lyft) March 28, 2024
Twitter: @lyft

And while some of the BeyHive celebrated the promo, many called out Uber for its minimal effort.

Me getting in my discounted Uber after my #CowboyCarter listening party pic.twitter.com/6ZegXT7TSy

— CHRIS SUMLIN (@ChrisSumlin) March 28, 2024
Twitter: @ChrisSumlin

Fill in the missing letters:

F _ _ _ Y _ _ pic.twitter.com/DBDSaHNNMx

— Cowboy Jour 𐚁 (@jourdanzz) March 28, 2024
Twitter: @jourdanzz

I'M ABOUT TO DOWNLOAD LIFT Y'ALL JUST PISSED ME OFF😭😭😭😭

— 𝗱𝗮𝗻𝗻𝘆🫧💚 (@beyoncegarden) March 28, 2024
Twitter: @beyoncegarden

Me thinking I was about to be able to Uber a horse pic.twitter.com/zCtQ5EQ32F

— Kenny (@himboplayboy) March 28, 2024
Twitter: @himboplayboy

And nothing for Brazilian bees? pic.twitter.com/eV9IFmYY5L

— Beyoncé Access 🇧🇷 (@beyonceaccess) March 28, 2024
Twitter: @beyonceaccess

yea you’re done pic.twitter.com/MzRnUT5B1J

— dylan ∞ ☼ (@dylanisunique) March 28, 2024
Twitter: @dylanisunique

girl that’s it—— pic.twitter.com/rWSPPjui5I

— tre (@trectrl) March 28, 2024
Twitter: @trectrl

Lyft then decided to one-up Uber by offering their own promotion. Last night, Lyft offered 50 percent off (up to $20) listening party rides for the Beyhive with the code SPAGHETTI24.

done. use code SPAGHETTI24 for 50% off your ride on 3/29 🐝🍝

(valid until 11:59 P.M. on 3/29. good for half off one lyft ride up to $20. availability is limited—if you miss this one, follow us for other code drops soon!) https://t.co/oVy8DALERr

— Lyft (@lyft) March 28, 2024
Twitter: @lyft

say less king

use code LYFTIING for 60% off your ride today 🐝

(valid until 11:59 P.M. on 3/29. good for 60% off one lyft ride up to $20. availability is limited—if you miss this one, follow us for other code drops soon!) pic.twitter.com/mZzu5bwI2A

— Lyft (@lyft) March 29, 2024
Twitter: @lyft
UberLyftCowboy CarterFansBeyhiveTwitter ReactionsBeyoncé

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