Bhad Bhabie Launches Label, Credits Kanye West With Advocating for Artists to Keep Masters

Bhad Bhabie is launching her own label, Bhad Music, and is gearing up for the release of her first song under the new venture, "Miss Understood."


Image via Getty/Scott Dudelson


Now that Bhad Bhabie has parted ways with Atlantic Records, the 18-year-old rapper is introducing her own independent record label, Bhad Music.

She’s also gearing up to release the new song “Miss Understood” on Sept. 17 via Bhad Music, with her new aim being to help artists hold onto their masters, which she says Kanye West sparked. “Kanye brought a lot of attention last year to artists owning their masters,” Bhad Bhabie told Variety. “I feel lucky to be 18 and now I get to own mine going forward. I have my own platform to get my music out to my fans.”

Bhad Bhabie and Atlantic ended their relationship in August after working together for almost four years. She inked the deal in 2017, about a year after becoming a viral sensation on Dr. Phil.

“Signing a deal when you aren’t established, artists don’t really understand that labels get to approve you doing features and have basically total control on when and if your music comes out,” she said. “Not to mention they keep like 80% of all the money that comes in. It’s pretty fucked up. … I’m finally ready to put out music I want on my own terms.”

She signed to Atlantic after becoming the youngest female rapper to debut a song on the Billboard Hot 100 with the song “These Heaux.” She later got the opportunity to collaborate with artists like Ty Dolla Sign, Lil Baby, Kodak Black, City Girls, and Lil Yachty. After turning 18 earlier this year, she found immediate success on OnlyFans, which has made her millions.

“I’m going to just put out my own music on my label but I am open to signing other artists. I have a platform to help launch them and I want them to be able to own their masters as well,” Bhabie said.

“This song is kind of like an intro for my new project but also a re-introduction to me as a newly independent artist,” she added, when discussing an upcoming EP. “I’ve grown up a lot in the past year and know what I want my sound to be like now and this is a little taste. I feel it really sums up my story as well.”

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