Rich the Kid Drops "For Keeps" Video f/ YoungBoy Never Broke Again

The visual arrives weeks after Rich released his sophomore studio album, 'The World Is Yours 2.'

View this video on YouTube

Rich the Kid is taking us to church.

Weeks after releasing his sophomore studio album, The World Is Yours 2, Rich is back with the "For Keeps" official music video. The track served as the closer for TWIY2, and featured his previous collaborator YoungBoy Never Broke Again

The visual goes heavy on the gothic theme, as it primarily takes place in a dimly lit church illuminated by candles and a blood-red cross. Shots of the woods and a foggy cemetary add to the overall eerie vibe.

You can check out the "For Keeps" video above. 

TWIY2 debuted at No. 4 on the Billboard 200 chart, marking Rich's second top 10 album. The effort includes appearanes by Young Thug, Gunna, Offset, Lil Pump, Ty Dolla Sign, and much, much more. The rapper recently announced he would drop new material around his 27th birthday.

"I got another album coming back. I'm gonna come back with another one, you know what I'm saying? Just nonstop. Another album after this," he said in an interview with Zane Lowe, before teasing a July release. "My birthday's in July, you know what I'm saying? I'm one of the hardest working artists in the game. Let me just put it like that."


Latest in Music