Grammy award-winning rapper and producer Hit-Boy is a master of his craft. He’s a hip hop pioneer, leveraging his talent, discipline, and connection to the culture to break new ground while keeping inspiration top of mind. And Hit-Boy’s latest source of inspiration comes from Mexico, with PATRÓN Tequila’s recent prestige launch, PATRÓN EL ALTO. Following a trip to Hacienda PATRÓN in Jalisco, Mexico, where he saw how agave is grown and processed to make extraordinary tequila, Hit-Boy linked with Offset to create “2 LIVE,” a new high energy anthem.
“Visiting Hacienda PATRÓN in Jalisco was one of the most memorable experiences of my life, and left me inspired to create something, which is where ‘2 LIVE’ comes in,” Hit-Boy explains. “I’m excited that my fans get to come on this journey with me through the release of the docuseries, as we raise a toast to PATRÓN EL ALTO.” To learn more about Hit-Boy’s trip to Hacienda PATRÓN and how it inspired “2 LIVE,” watch episode one of the Mixed & Mastered docuseries here, then stay tuned for episode 2, which drops January 23.
PATRÓN EL ALTO ‘Mixed & Mastered’ Ft. Hit-Boy | Pt. 2: Reaching For Greatness…
The wait is over. If you enjoyed episode 1 of Grammy award-winning artist Hit-Boy’s Mixed & Mastered documentary inspired by PATRÓN Tequila’s first prestige tequila, PATRÓN EL ALTO, you’ll love episode 2. Watch here to see legendary hip hop artist Hit-Boy explain the similarities between producing timeless music and crafting an impressively rare tequila. In addition, get a behind-the-scenes look at Hit-Boy in the studio with superstar rapper Offset, for the making of “2 LIVE,” a high-energy anthem inspired by PATRÓN EL ALTO that’ll have you “throwing this blue.” The single is the latest release off Hit-Boy’s upcoming EP, and can be streamed now by tequila and hip-hop fans on digital streaming platforms, with the music video and song also available on YouTube.