As announced in a press release on Monday, Gin & Juice By Dre and Snoop is a canned beverage of premium gin-based cocktails that comes in four flavors: Citrus, Melon, Passionfruit, and Apricot.
The drink is the first launch from Snoop and Dre's new premium spirits company, with more products expected to be announced in the future. Gin & Juice will be distributed nationally through Southern Glazer's Wine and Spirits, and have begun rolling out nationwide.
"Together, we always try to create magic, we're having fun being creative, and everything about this product is really us," Dr. Dre said in a statement. "There's passion behind it, and friendship and love and a culture. We're shooting to make everything we do magnificent, and fortunately, most of the time we hit the target."
Snoop added, "Look where we're at in our careers. Look at our age and look at what we've done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can't talk to each other, can't hang out, so it's just fun to be in a partnership with people that you actually love."
The news arrives days after Snoop and Master P filed a lawsuit against Walmart Inc. and Post Consumer Brands for alleging keeping their food brand, Snoop Cereal, in multiple store stockrooms instead of putting them on shelves.
“Essentially, because Snoop Dogg and Master P refused to sell Snoop Cereal in totality, Post entered a false arrangement where they could choke Broadus Foods out of the market, thereby preventing Snoop Cereal from being sold or produced by any competitor," the suit reads.
Snoop and Master P are seeking a jury trial, along with damages of more than $50,000 for the cost of the lawsuit and attorneys’ fees, in addition to “further relief determined by the Court.”