The fast food chain announced the new partnership in a press release on Monday, appointing the 22-year-old artist as the brand’s first “Chief Impact Officer.”
The honorary role will allow Nas X to collaborate on some exclusive experiences, marketing, and menu innovations around the release of his forthcoming album Montero. You can expect to see him in advertising for the brand’s new breakfast menu, which will return to 90 percent of Taco Bell locations by mid-September. As part of the collaboration, X will also support the Taco Bell Foundation’s mission in helping announce awards to recipients of the Live Más scholarship program.
“Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans—including its people,” Mark King, CEO of Taco Bell, said in a statement. “This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”
Shortly after the announcement, X took to Twitter to joke about previously working at an Atlanta-area Taco Bell back in high school. “Life has come full circle, I officially work at Taco Bell again,” he wrote.