If Omah Lay is looking for attention, his mesmerizing new single with Justin Bieber is going to earn him just that.
TheĀ Nigerian artist dropped his latest cut on Friday, tapping both JB and his go-to āPeachesāĀ producer Harv along withĀ Avedon to hit it out of the park. The trackāset to tie in with Layās upcoming spring debut album Boy Aloneāfinds the Biebs in unfamiliar territory as he croons through his lower register and carries the trackās first verse. But it isnāt his first run-in withĀ AfrobeatsĀ after a couple team-ups with BEAM in 2021; Bieber also hopped on the official remix for Wizkidās āEssence.āĀ
This also isnāt Layās first time linking with Bieber, as they both shared space on theĀ Masterkraft āPeachesā remix. But theĀ 24-year-old singer is still ready to introduce more of himself to the worldĀ ahead of his tour to promote Boy Alone, and two years after he first took off with EPs Get Layd and What Have We Done.
āāAttentionā is a record Iām really excited about, I had fun making that one,ā Omah Lay told Complex. āIt was really cool having Justin Bieber on the record and knowing he loves my music like I love his. Heās a great guy! I couldnāt wait for the world to hear it and hope everyone loves it as much as I loved making it.ā
A behind-the-scenes clip from the music video shoot can be seen below via Instagram.
Last year, Omah Lay caught up with Complex UK to discuss the importance of living in Lagos, and how Nigeriaās influence on popular music is reaching new levels.Ā āLagos provided me the exposure to opportunities that I needed to launch my career,ā he said. āItās an important city in that sense, because it brings you closer to experiences that can shape your relationships and your sound.ā
Check out theĀ Colin Tilley-directed music video for āAttentionā up top. The song is also available on all major streaming platforms here.
Omah Lay is set to hit the road for a world tour later this month; tickets and more information can be found on his official website.