Travis' accomplishment wasn't the only new Billboard record that was set on Monday. "Franchise" is the ninth song to debut at No. 1 in 2020. That's more than double the previous record for debut songs in a single year (four songs debuted at the top of the chart in 1995 and 2018). Interestingly, Billboard reports that all nine of these songs have debuted at No. 1 since April, which means we're in the midst of an unprecedented moment in music. It appears that it's easier to debut at No. 1 than ever before. Until we've had a little more time to see this trend play out, it's difficult to pinpoint exactly why this is happening, but several factors might be at play here. The ability for a song to immediately land at the top of every major playlist the moment it drops likely has something to do with it. Clever physical sale models like Travis Scott's cassette tapes is another factor. And the immediate boost from viral music videos (see: Tekashi 6ix9nie) on the week of release also factors in. During an era of immediate gratification, will the art of the slow-building record die? Maybe. It'll be interesting to see how this trend develops over time.