This year, UK-based fashion brand I Saw It First played up to its own name by putting on a nationwide, women-led talent search (with the help of Capital XTRA), opening up its inboxes to submissions from artists up and down the country. From the countless submissions sent to judges Yinka Bokinni, Shayna Marie, Zed Bias and Steel Banglez, 21 entrants made the shortlist to win £25,000, and they have each been given the opportunity to craft music videos of their own.
Those videos have since been uploaded to the I Saw It First website and voting has now been opened to the public who will narrow the search down to one lucky winner. Besides the £25,000 prize, they'll also be given a music deal and the chance to create a track that becomes the sound of I Saw It First.
Of those 21 entrants, we have highlighted four artists—Glowe, Angeloumae, Tabitha Jade and Babyteeth—who we think could take the top spot.