In the last several years, billions of views and streams and multi-platinum records from Latin artists have shifted the musical paradigm and challenged conventional thoughts on how we categorize Latin music. The genre often referred to as Latin Urban music or reggaeton has shot to the forefront of popular culture on a global scale, causing artists like Drake, Beyoncé, and Justin Bieber to jump on the wave. Featuring Latin Grammy award-winning artists like Bad Bunny, J Balvin, Ozuna, and Nicky Jam, A New Medellín is an in-depth look at how a city in the mountains of Colombia redefined a genre and brought it to the world.