For much of his career, Murda Beatz’ signature producer tags on popular songs preceded his image, but it won’t stay that way for long. After spending the first half of the year working with artists like Chance the Rapper, Quavo, and ASAP Rocky, the 24-year-old Canadian is taking the leap from beatsmith and releasing music under his own name as a solo artist.
“Producers are the people behind the biggest artists in the game,” he tells Complex. “We definitely deserve that title to be considered as an artist, because producers don't get the recognition and the credit that they really deserve a lot of the time. Instead of giving all your best tracks to artists, producers now have the opportunity where we can take our favorite beats we make and put our favorite artists on them and release fun songs for people to listen to.”
In his debut as an official artist, Murda dropped “Shopping Spree,” featuring Lil Pump and Sheck Wes. The music video, out today, is a humorous depiction of the trio indulging in a day of unsolicited purchases on wheelchairs, poodles, and vintage clothing. The song is an enjoyable first effort, but he makes it clear there is a lot more on the way.
Complex caught up with Murda Beatz for a conversation about his new career path, the “Shopping Spree” video, Quality Control’s forthcoming compilation project, and feedback to Chance the Rapper’s album. He also names his top five producers of all time. The interview, lightly edited and condensed for clarity, is below.
What was it like on set with Lil Pump and Sheck Wes for this video? What kind of energy did they both bring to the set?
It was dope. I got personal relationships with both those guys. They're my friends. You don't really make a lot of friends in the music industry, so it was a lot of fun. It was like chill. We were just having a lot of fun joking around and stuff.
Why did you choose this song as your first single as an artist?
Well, actually, me and Lil Pump made the record a few months ago. I posted a snippet on my Instagram, and Sheck put fire [emoji] signs like, “Yo, this song's fire.” So I said, “Yo, you want to get on it?” And then we just got it all together. It was easy to clear it. It just worked out that this was the first song that I was going to release.
Why do you think now is the perfect time to make this transition as an artist?
I did my deal with Interscope like a year and a half ago. But last year, there was just a lot going on. I was producing a lot of records and started trying to get the DJ stuff off the ground. So now, I've been DJ’ing a lot, and I just felt like I had a little more time to be able to put into it and actually drop music with my team.
MURDA BEATZ’ TOP 5 PRODUCERS OF ALL TIME: “Dr. Dre, Swizz Beatz, Scott Storch, Boi-1da, and Murda Beatz”
Do you think it's important for producers to market themselves or adopt the title as an artist?
Yeah, for sure. Producers are the people behind the biggest artists in the game. We definitely deserve that title to be considered as an artist because producers don't get the recognition and the credit that they really deserve a lot of the time. Instead of giving all your best tracks to artists, producers now have the opportunity where we can take our favorite beats we make and put our favorite artists on them and release fun songs for people to listen to.
You recently shared a snippet of a new collab that you have in the vault with ASAP Rocky and Offset. How did that collaboration come about?Me and Offset made that record a little bit ago. Then I got Rocky on it. It was one of my favorite songs that I have. It's good vibes. That'll come out soon.
What about Rocky and Offset work so well on a song together?
They definitely compliment each other's work. The cadence that Rocky has and the flow that Offset has just goes hand in hand.
Speaking of Rocky, I'm sure you've heard about his situation in Sweden. Have you been able to talk to him or have any words of encouragement for him?
Yeah, everything that he's going through is kind of crazy. It definitely makes you not want to go to certain places in the world, because you never know what could happen. My thoughts are [with] him, his family, and everybody. I was glad that he's back over here. I actually just hit him up today. I'm going to try to link up with him, make some more music.
On Twitter, you plugged a new song with Quavo, City Girls, and Megan Thee Stallion. What can you tell us about that track?
Yeah, so that record comes out on the QC compilation [Quality Control Vol. 2] on Friday. Definitely gonna be a big one… Me and Quavo made the record together, and then Quavo decided to get both [City Girls and Megan] on the record.
You also produced a track on Chance the Rapper’s new album, The Big Day. Have you been paying attention to the reactions regarding the record?
I listened to the album. It's an amazing body of work. He made the whole album under the intentions of what his wedding felt like. He wanted to create an album like dance music and having fun. I made a song called “Ain't Single No More.” It's about him getting married and finding his girl. It's like some ’90s swing dance music. It's a good time, and the whole song is like a party.
What would you say to people who criticize or don't understand rappers or any artist for that matter, talking about love and marriage?
I feel like everybody should just spread more love and positivity in the world. You know, positivity and love is what makes the world go around. You can't forget that. I know a lot of media outlets focus on negativity, but love is what everyone should be focused on, and that's going to attract the right things in your life too.
Do you have any plans to drop a full-length project anytime soon?
Yeah, it's gonna come soon. I'm just focused on creating music right now. I don't really have a release date or anything… Stay tuned.
As you're making this transition and preparing a vault of new music, what is the most important thing that you want fans to know about you at this time?
The most important thing I want fans to know about me at this stage is that I'm making music for the fans. I'm making music for people to have fun and party to. I'm also making real music as well. I'm making a lot of pop stuff. I'm definitely just making music for the consumer and the listeners. So shout out to all my fans.
A lot of people have been ranking the greatest rappers lately. Who are your top five producers of all time?
Dr. Dre, Swizz Beatz, Scott Storch, Boi-1da, and Murda Beatz.
Is there anything else you want people to know?
We just announced I'm going on tour with ASAP Ferg and MadeinTYO. That's going to be a fun tour. So if it comes to a city near you, get tickets!