"Wi likkle but wi tallawah!" is a common phrase said in and amongst Jamaicans meaning, despite the country's size, its people make up for it in spirit, energy and pride. Ultimately, we are not to be underestimated, and this is doubly so for the talent borne from our shores. It's no secret that all eyes and ears have stayed on Jamaica. Its food, fashion and its music have been sampled and people have attempted to recreate what can only be found, made, and produced on the island—but now, more than ever, people are looking towards Jamaica and asking: What is next?
With Popcaan's staging of his (hopefully) inaugural Unruly Fest that concluded with him being signed to OVO, a recent overwhelmingly impressive homecoming show by reggae superstar Buju Banton, and the infectious sounds of newcomer Koffee sweeping airwaves across the globe, the land of wood and water is continuing to be the home to some of the most exciting music and sounds. The good thing is that Jamaica has never been short of talent. The island's emerging crop of artists are making an assortment of addictive dancehall, soul-baring reggae or disregarding completely what people expect them to make by fusing genres together to produce genre-bending, boundaryless records.
If you haven't been keeping up to di times with who they are, take a page out of Bob Marley's songbook and, "don't worry". Here's a roundup of 10 of the next artists who are leading the pack, some even having a strong possibility to buss weh!